Companies participate in an event for various reasons. Most businesses benefit from the increased exposures, trade opportunities, added awareness as well as the prospect of networking with attendees from all over the world. Some live events even come with their very own custom mobile event app!
1. BRANDING AND AWARENESS
A key reason for a business to participate in an event is to establish and build its brand. Event marketing allows your company to cultivate and express its identity firsthand. Through events, you gain the perfect venue to share your ideas, thoughts, and name in the exact manner you want to present them. Throw in the additional press coverage and you have a winner.
2. LEAD GENERATION
Another reason for attending live events would be for purposes of generating leads. The right event with your target demographic audience in attendance is the perfect platform for your company to showcase your new range of products or services and to interact with prospects that already have an interest in who you are and what you do.
3. CUSTOMER ENGAGEMENT
Event marketing offer an unparalleled level of customer engagement, with an opportunity for positive personal interaction that builds loyalty. Additionally, every marketer knows that companies can realize the biggest ROI on their marketing dollars by retaining and growing existing customers. The challenge is to gain the attention of your customers amid the distractions of daily work. At live events, you enjoy the chance to upsell customers by introducing them to products and services that they may not know about—or may not realize could address their needs.
Most people attend events to network and be educated. Both are powerful draws in their own ways. No matter what type of event you are at, it is critical to impart knowledge that the audience will value—and that sets your company apart.